This Case is about GROWTH STRATEGY
PUBLICATION DATE: May 26, 2016 PRODUCT #: W16310-HCB-ENG
Ed Williams Mens Wear, which is a family-owned retailer of high quality men’s clothes, only had one shop in Calgary, Alberta. The shop was quite successful for over 20 years. The son of the creator was intending to take the business over, however he was concerned about the age of the firm and was considering growing or diversifying the business. Accessible choices contained enlarging the shop, launching another place, or altering the product offering.Â Competitive states in the Calgary market were heating up with the entry of lots of higher-end American retailers. The son of the creator needed to assess all the options in order to take Ed Williams Mens Wear into the future.