This Case is about CHANGE MANAGEMENT, CUSTOMERS, ETHICS, SALES, SOCIAL RESPONSIBILITY

PUBLICATION DATE: January 02, 2006 PRODUCT #: INS434-HCB-ENG

This article focuses on the growth of an environmental brand in a big supermarket chain that is Swedish. The encounter of änglamark has been successful and exceptional, how ever intense cost competition, shift in consumer tastes and strategic alliances among Scandinavian cooperatives are endangering the future of the brand.

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