ECCO AS – Global Value Chain Management Case Solution

ECCO A / S (ECCO) has had great success in the footwear industry, focusing on production technology and quality assurance by maintaining total control over the entire value chain from “cow shoe.” As ECCO grew and faced increased international competition, various activities of the value chain, primarily production and tanning, were transferred to lower-cost countries. channeling capital fully integrated and related value of significant management attention in tanneries and production facilities that could be used to enhance the brand image and marketing of ECCO shoes. In addition, a configuration of the chain complex global value each time and asked questions of organization and management of dispersed coordination, communication and logistics. This case examines the financial, organizational and managerial difficulties in maintaining a highly integrated global value chain and asks students to determine the relevance This set up in the context of an increasingly market-oriented industry. It is suitable for use in both undergraduate and graduate courses in international business strategy, international management, international marketing management, supply chain, strategic management and cross-border international business studies in general.
Bo Nielsen
Torben Pedersen,
Jacob Pyndt
Source: Ivey Publishing
21 pages.
Date Posted: April 24, 2008. Prod #: 908M14-PDF-ENG
ECCO A / S – Management Solution Box Chain Global Value

ECCO AS – Global Value Chain Management Case Solution
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