EasyLife: Developing a Regional E-Commerce PlatformÂ Case Solution
This case is aboutÂ LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: February 22, 2017
After numerous years of effort, Dalian Zhongding Information Co. (DZI) had actually ended up being the leading pre-paid card supplier in Liaoning Province. When federal government guidelines and the increase of online third-party payment choices sent out the pre-paid card organisation into decrease, DZI changed itself into an online intermediary by constructing a provincial e-commerce platform offering quick house shipment, primarily of grocery store items. What practices should this regional e-commerce platform embrace to get traffic, boost buying conversion rate, and boost visitor retention?