Dr. Tims Premium All Natural Pet Food: Growth Options and Web Analytics Insights Case Solution

This case describes the creation of Dr. Tim Pet Food Company, a small business focused on providing superior nutrition for dogs used for purposes of sport and competition. The company has developed a brand of high quality and natural ingredients of the highest quality, and its product range was gradually extended, while maintaining the quality of its original formula. Although the company has been very successful and has grown at a slower pace, its founder is concerned about the difficulties faced Tim supply expansion now. Located in a secluded area of ​​the Upper Peninsula of Michigan, the company is not easily accessible to sales representatives or larger populations. In addition, the company founder Mark does not want to lose its quality or natural image, and thus is resistant to the idea of ​​distributing the products of your business on the discount superstores. In addition, the founder of Pet Food Company Dr Tim runs a veterinary hospital, so hopes to limit the physical expansion of your new business. Bearing these limitations in mind, the case has four open growth strategies Pet Food Company Dr Tim: penetration, product development, market development and diversification. Students are invited to consider the option that would be best suited to the expansion of the company on the basis of the information provided.
by
Glenna Pendleton
Source: Ivey Publishing
15 pages.
Release Date: October 18, 2012. Prod #: W12266-PDF-ENG
Dr Tim Premium All Natural Pet Food: Options for Growth Insights and Web Analytics Solution Case

Dr. Tims Premium All Natural Pet Food: Growth Options and Web Analytics Insights Case Solution
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