Once considered a candidate for divestiture, polyolefins and elastomers Dow Chemical was 12 years of success in a row. The company has set the standard of excellence for new product innovation, having launched an average of one new product line every year with 10 of the 11 shots that are successful. After winning awards and receiving recognition for their speed in the development and introduction of chemicals, COO of the company now has a new concern for the way the company to maintain its performance in the long run?
Source: Darden School of Business
Release Date: October 2, 2007. Prod #: UV4289-PDF-ENG
Polyolefins and elastomers Dow Chemical R & D: Support for High Performance (Short) of the solution of the case