This Case is aboutÂ ENTREPRENEURIAL MANAGEMENT
PUBLICATION DATE: March 27, 2012 PRODUCT #: W12812-HCB-ENG
Conversation in the Dark Hong Kong Limited (DiD HK) is a social enterprise established in August 2008 with a vision of delivering “understanding for everyone”. Reliable with the global DiD, the core values of DiD HK are quality diversity and sustainability. As a social business, DiD HK intends to reach both fiscal and social goals. In the initial two years of operation, the innovations of DiD HK have brought many participants, and more jobs are made for visually impaired workers. It made inroads through its exceptional possession and business models toward a breakeven in 2010. Although DiD has franchises all around the globe, not one are successful and sustainable. Geared toward growing to different areas of Asia, DiD HK wasn’t without its difficulties. Market and its product range had room for advancement. There was a dearth of repeat visitation. DiD HK additionally wanted human resources, farther financial capital and other resources. Therefore, it’s imperative for management to examine its strategies, and find methods to keep up fiscal operation and its growth. If these challenges can be conquer by DiD HK, it might function as a role model social business not only in Hong Kong, but in addition in different portions of the planet.