Deutsche Post DHL Group is the world’s leading logistics company. Due to high efficiency in the supply chain, it has connected people and markets and has become the first choice for the customers, employees, and investors worldwide. The company is present in more than 55 countries and territories with more than 1400 warehouses and offices worldwide. The company consists of more than 146000 supply chain employees. Deutsche Post DHL is the first logistic company,which is putting its higher efforts in reducing the carbon dioxide emission. During 2008, the company has improved its carbon dioxide mitigation efficiency across global operations by 30% in comparison to 2007. In the latest contract with consumer electronic company (CEC), the company has to ship 32” and 42” LCD TV sets. DHL is working with CEC in order to configure the optimal supply chain that would fulfill the order of the company within the available budget. The company uses various modes of transportation in order to transport its goods, which include: air express, regular air, rail, road network and water. Moreover, the company has seven original design manufacture (ODMs) which are located in China and Taiwan. (OFFICIALS).

Problem Statement

DHL is one of the leading logistic company, which is currently facing difficulty in choosing the mode of transportation in order to transport LCD TVs from the point of production to the point of distribution. Moreover, the company is facing a problem in making a decision regarding which manufacturer (ODM) should it get its LCDs made.The degradation of the environment has led many governments and customers to pressure businesses to make their operation more eco-friendly and emphasize on the reduction of in carbon dioxide emissions by transportation. The company is expecting that an increase in the supply chain budget might lead the company towards a reduction in carbon dioxide emissions…………………..


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