Despite the large number of companies that offer loyalty programs and high levels of consumer acceptance, most of these loyalty programs have not been successful. Distinguishes four different types of loyalty programs and provides a set of guidelines to help companies develop,? PART and control an effective loyalty program. Described several potential pitfalls that should be avoided.
by
Barry Berman
Source: California Management Review
28 pages.
Release Date: November 1, 2006. Prod #: CMR354-PDF-ENG
Develop a solution of customer loyalty, if effective program
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