Facilities offering memorable personal experiences of the design is a science and an art that is misunderstood. Borrow teacher performance management, the theater industry, the authors examine the process of the test pieces. Based on their study, the authors draw conclusions that can help administrators to create the service experience more memorable face to face service. Shows seven managers should take steps to ensure the success of the service experience.
F. Ian Stuart
Source: Business Horizons
Date Posted: March 15, 2006. Prod #: BH191-PDF-ENG
Design and implementation of service memorable experiences: Lights, Camera, Experiment, Integrate, Action! Case Solution