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Dabur India Case Solution & Answer

Dabur India Case Solution

This case is about Business

Dabur India, Ltd. had actually come a long way because 1884. It started as an Indian standard Ayurveda health items company and, by 2010, had actually become among the leading 4 quick moving durable goods (FMCG) business in India. The business had actually developed management in hair care and individual care items throughout the Indian subcontinent and Middle East. Many international FMCG business were strongly increasing their market cooperate India through acquisitions. Sunil Duggal, Dabur’s CEO, understood Dabur’s constraints in matching the deep pockets and international skill of these foreign companies. Duggal chose to seek to worldwide markets for inorganic development which might hedge versus the most likely loss of local market cooperate India. Dabur obtained an American business, Namaste Lab, which offered a natural hair-curl depressant to American ladies of African descent. Dabur prepared to reengineer this item formula making it budget-friendly for Sub-Saharan Africans and utilize its existing supply chain in Africa to industry these items.

The case emphasize the difficulties for Dabur India as it aimed to attain this complex combination and the unpredictabilities the business dealt with as it broadened its worldwide footprint.

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