CSE 171A/CSE 270A: MOT I: Midterm Examination Case Solution & Answer

CSE 171A/CSE 270A: MOT I: Midterm Examination Case Solution

Integrated Technology, Product/Market, and Competitive Strategy for Microsoft

Part A

The aggregate project plan includes goals and objectives, milestones, strategic moves, identification and efficient utilization of the resources and so forth. The three state framework on competitive strategy of the company includes; business strategy, operational strategy and transformational strategy. The business strategy is of paramount importance as it determines the future direction of the business whereas the operational strategy provides clear glimpse of plans and policies for using the resources of organization to support the long-term competitive strategy and transformational strategy helps to deepen and widen the tools and resources available to the business.

Part B

The competitive strategy of company is based on some pillars such as; effective marketing through LinkedIn and social media, greater emphasis on innovation and continuous investment in in research and development as a critical factor of success and as a competitive advantage.Furthermore, the company was integrating technology by selling Microsoft Office that allowed the users to share data acrid the programs.

The business level strategy of company involves expanding and driving innovation to achieve market excellence. For example; the company attempted to bring out GUI (graphical user interface) called windows, introduced variety of applications for DOS and networking products.

The approach of Microsoft to effective management of business operations address the operational goals and objectives through innovation and improvements on continuous basis. Additionally, the company examined and implemented efficient & effective system for using resources, work processes and personnel due to which it attracted top software talents outside and within Microsoft to allow them to contribute positively to the overall success of the organization.

Microsoft’s monopoly on the operating system market has been a great challenge to its rivals in the computer software industry. However, with its incredible innovation and ingenuity, Microsoft has always managed to stay ahead of its competitors as far as competition is concerned, which is why Microsoft’s competitors are continuously trying to outdo one another in order to gain the advantage.The company’s competitive strategy also includes various advertising campaigns that it uses in the form of advertisements in the media and even in other forms of media. These include both the conventional and the unconventional approaches to advertising such as television commercials, magazine ads, radio ads and print ads. This strategy is mainly used to promote its products and services and thereby to keep it on top of the competition.

Another part of the company’s competitive strategy is its marketing strategy. This involves the company’s efforts to gain more consumers and business partners through its various forms of promotional campaigns. One of these is the various advertising campaigns that it undertakes in the form of brochures, leaflets, flyers, posters, TV, Internet, radio, and also billboards.

There is also another type of strategic strategy that Microsoft uses to boost their sales volume and revenues. This type of strategy is known as corporate branding, whereas corporate branding is done by a particular company to promote their own image and to gain a better reputation among the customers and also to gain more sales.

Despite growing popularity of the products and services offered by Microsoft, the company is advised to lead the market and beat the head-to-head competition through following the ever-changing and evolving trends in the market, provide exceptional customer experience and, diversify its business and expand the range of software and cloud services to boost the revenues.

Part C

  1. The company is advised to leverage technological capabilities and invest in digital transformation to lead the market.
  2. The company should grow in the market through acquisition and merger.
  3. The company should improve the features which would include Artificial intelligence, increased security, seamless updates and expanded could connectivity.

Part D

  1. 1995 was the year when the company began taking internet seriously and taken full advantage of the significant advancement in Windows 95 to offer high performance and easy access to users.
  2. By the year 1995, the company had the broadest product line in the market, making it the most valuable and leading organization all around the globe.
  3. The company had more than 2000 customer purchasing software through MS Select by the mid-1995.
  4. Lastly, the unique business portfolio of the company included PC accessories, keyboards, publishing, consumer products, applications, Oss etc.

The series of innovation and strategic moves of the company proven to be aligned with the recommended set of actions.

Aggregate Project Plan for Enterprise Software

Part A

  technical feasibility   Product development  
  Probability Value EMV Probability Value EMV
R&D 4.5 0.7 3.15 30 0.8 24
P1 1.25 0.85 1.0625 20 0.9 18
P2 1.25 0.7 0.875 15 0.75 11.25
E1 0.75 0.85 0.6375 12 0.98 11.76
E2 0.75 0.9 0.675 10 0.9 9
      6.4   18.6 74.01

Part B

The projects which should be selected to maximize the cumulative expected profit without exceeding the total capital budget constraint includes E2: an enhancement of the existing “finance/accounting” package in technical feasibility project and product development project.

Part C

After spending $80.41 million on the projects, the remaining amount would be $12.59 million which would be used to meet day-to-day expenses or the company could dispose of fixed assets and could put the cash paying employees and  buying-inventory.

House of Quality (HOQ) for video game consoles

Part A

The 1990s saw the release of two video game consoles: Nintendo’s Game Boy, and Sega’s Saturn. These two games became popular in the country at large, and it seemed that almost every person in the country was familiar with these two games. But, when it came to the competitors in the video game console market at the time, Sega and Nintendo were left behind in a big way.

The Sega Saturn and Nintendo Game Boy were both competing for the video game console market. Sega released the Game Gear, while Nintendo released the Game Boy Advance. Both games were extremely popular, but were not quite able to take the market by storm, as they were not as technologically advanced as their competitors. Sega, however, had some innovative ideas for how to improve its products, which led to them coming out with the Sega Mega Drive, and the Sega Saturn.

Sony, on the other hand, released the PlayStation. This was the first major console to feature stereoscopic 3D images and to allow the user to interact with their games more fully. This allowed Sony to take advantage of their competitors’ weaknesses and use them as their own.Though the PlayStation did not quite sell as well as Sony had hoped, they still made a name for themselves in the industry. They had developed a unique system that allowed people to play video games on their television screens, and they had created a name for themselves as the company that brought new innovations to the gaming world………………….

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