This Case is aboutÂ ANALYTICS
PUBLICATION DATE: October 01, 2011 PRODUCT #: SMR403-PDF-ENG
As the information deluge keeps growing, more businesses are under increasing pressure to come up with systems that create competitive advantage and both business value. The writers found that rather than having the appropriate tools, technology and individuals, organizational variables are among the main predictors of the capacity to generate competitive advantage. Managers who responded to the survey mention management support for analytics, including top-down mandates, and having analytics sponsors and winners as key, along with practices such as using analytics to identify and address opportunities and strategic dangers. Information-oriented organizational cultures have three essential features: (1) analytics is employed as a tactical advantage, (2) direction supports analytics through the organizations and (3) penetrations are broadly accessible to people who want them. Moreover are sophisticated in their own information management, and have analytics expertise that is definite. The route to developing these competences has different challenges and takes time. The authors propose methods to evaluate current organizational culture, and summarize each and select the strategy with the most effective chance of succeeding.