Crack in the Mug: Can Starbucks Mend It Case Solution

After 20 years of rapid expansion, the last six months of 2007 saw Starbucks shaken by a decline in stock prices and a decrease of 50 percent in customer visits. Its share price was around $ 19 to $ 20. In mid-2008, it was down to $ 18. Its profit after tax for the first quarter of 2007 increased by less than two percent, and in January 2008 the closure of 100 stores in the United States was announced. In July, the number increased to 600. The case was written to encourage class discussion and research on the practices of the company policy and marketing in order to discover the way to a possible takeover of the company.
by
Michael Herriman,
Motohiro Wanikawa,
Ryoko Ichinose,
Shobana Darak,
Yumana Chaivan
Source: Ivey Publishing
15 pages.
Release Date: October 23, 2008. Prod #: 908A16-PDF-ENG
Caught in the cup: Can Starbucks fix? Case Solution

Crack in the Mug: Can Starbucks Mend It Case Solution
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