COSTA CRUISES: TAKING CULTURE INTO ACCOUNT TO TAP THE POTENTIAL OF THE CHINESE MARKETÂ Case Solution
This case is aboutÂ Business
Sea cruises are ending up being part of the chinese cruise and the chinese way of life market is anticipated to end up being one of the biggest in the world. Costa’s Italian-themed cruise is popular amongst its Chinese consumers and the business has actually been marketing it effectively. Costa’s management is completely mindful of the truth that market advancement will need to additional adjust the cruise idea to the Chinese market to take into account the particular expectations of Chinese visitors.