This Case is aboutÂ RISK MANAGEMENT
PUBLICATION DATE: March 01, 2013 PRODUCT #: UV6627-PDF-ENG
The business communications function is mostly encountered by the people during a disaster. General rules are an excellent starting junction for realistic to understand and coping with a disaster; however a historical view is an essential nutritional supplement. Comprehending the sort of disaster your organization faces or is trying to subvert-definitely, handling a disaster successfully to the extent possible-calls for precedents encompassing links among corporate identity and culture, brand, reputation, business model, and company type, along with the shifting character of media and disasters themselves.