caseism

Cordia Harrington: The Rise of the Bun Lady Case Solution & Answer

This Case is about ENTREPRENEURSHIP

PUBLICATION DATE: September 24, 2009 PRODUCT #: UV2043-PDF-ENG

This instance could be taught in classes on promotion and entrepreneurship. It follows a born entrepreneur and former successful McDonald’s franchisee, who, directed by the slogan No Is Not an Option, grow her company into world’s most rapid automated bakery. In order to draw and keep a skilled work force, her firm paid for the training its staff needed to thrive at work, which, coupled with a policy to promote from within, increased worker loyalty and supplied the greatest advantages the firm could purchase. By 2008, she’s prepared to take the next step and “construct bakeries all over the world for McDonald.”

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