Continental Tires and the Global Tire Industry in 2016 Case Solution

This case is about Strategy

published: 21 Apr 2017


The case explains the advancement of the German business, Continental Tires, subsidiary of vehicle provider Continental AG, the world’s most rewarding tire-maker. The Continental case can be utilized in combination with a series of other brand-new cases on Bridgestone, Hankook and Apollo Tyres, that explain their particular organisation designs and techniques.


Pedagogical Goals:

The Continental case concentrates on Conti’s company design and how it has actually had the ability to end up being the success leader while acquiring market share. The case likewise clarifies the wider patterns in the automotove industry and community, the Vision of the moms and dad business Continental AG, and the complementarity relate to the Tires department method. More basic, the case series permits an extensive analysis of globalization of markets and global competitors, supply chain and environment characteristics in a global setting, the method designs of the brand-new competitiors, and the tactical difficulties global leaders deal with to preserve and extend their prominence and efficiency.

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