Continental and the Global Tire Industry in 2011 Case Solution

This case is about Strategy

published: 20 Dec 2012


The “Michelin and the Global Tire Industry in 2011” case series focuses on the tactical difficulties Michelin deals with as it looks for to gain back global management in the tire industry. Following a description of the global industry characteristics, the division of the tire markets and the economics of the industry, the case evaluates the competitive position of the essential rivals.


Pedagogical Goals:

The case series permits a conversation of the motorists of industry globalization and the advancement of competitive benefit and technique in a global setup. It is concentrated on a leader, Michelin, which has actually been extremely effective however is now bypassed by a brand-new leader, Bridgestone, and deals with brand-new oppositions like Hankook. The case series enables an extensive review of globalization of markets and global competitors, the technique designs of the brand-new competitiors and the tactical obstacles Western business deal with to keep their prominence and efficiency.

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