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Container Transportation Company Case Solution & Answer

Container Transportation Company Case Study Solution

Introduction

The Container Transportation Company was found in 1980s,and it was established in Taiwan. Eventually, it became famous and became one of the leading companiesin the marine transportation industry, whichwas providing shipping services with the expertise of leading more than 100 ships. It was providing many services for fleets, such as:oil tankers, bulk carriers, liquefied and natural gas etc.Moreover, it was managing more than 5,000 personnel in Taiwan and 2,000 shipboards.(Lee, 2011)

Problem statement

In order to maximize the profit and revenue of “The Container Transportation Company”,which is a major concern for most of the companies; its management has decided to give this task to the regional manager of the Container Transportation, and the manager’s colleagues were asked to look for a new strategies, in order to find new locations for containers that could be used for transportation from and to different countries, and their major concern was overKorea and China to the Middle East.

This is a challenge for them, as it has the limitation of not to distract their focus from customer satisfaction and quality of their services, therefore they have to make a strategy that shouldn’t have any adverse effect on company goals. He and his team identified two possible ways to find out the best strategy, which were identified as:improvement in pricing or seeking other revenue management approach…………………………………

 

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