This Case is about ECONOMIC DEVELOPMENT

PUBLICATION DATE: March 22, 2012 PRODUCT #: W92C02-PDF-ENG

This case continues the storyline from the modified 2006 case study “CEMEX’s Patrimonio Hoy: At the tip Point?” This case depict CEMEX’s Patrimonio Hoy in 2012, which is a established proposal made to assist low income customers build their very own houses. Manager of Patrimonio Hoy, Israel Moreno, must present his recommendations to CEMEX’s top direction that summarize a growth approach for the proposal and its own expansion into new marketplaces.

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