This Case is about MARKET RESEARCH, PRODUCT DEVELOPMENT
PUBLICATION DATE: August 04, 2014 PRODUCT #: 515024-HCB-ENG
Conjoint Analysis is now among the most frequently employed quantitative market research processes. It’s been successfully applied across a broad array of businesses to quantify consumer preferences for services and products. This technical note is designed to offer practical guidelines for designing, running and assessing a combined analysis research.
The note discusses what pitfalls to prevent, and contains guidance on best practices and the six measures needed to efficiently run a conjoint analysis study. This note is accompanied by several user friendly Microsoft Excel spreadsheets and can be utilized as guides when assessing and executing a conjoint study.