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Comprosa Case Solution & Answer

José Ángel Medina, had been involved in numerous cases, it was different. Comprosa, a Spanish manufacturer of packaging films, has a long history of success, but has fallen on hard times because of the decisions made by the Director General in his attempt to find a buyer for the company, along with financial crises in Europe in 2008. Medina, a professional recovery, he was hired to save. In March 2009, eight months after treatment, the situation has stabilized, but the company has not shown the benefits. As Comprosa reached breakeven, Medina pondering how to continue to increase corporate profits. Their markets were ripe and powerful Indian and Chinese competitors have achieved economies of scale that could never reach Comprosa. Tired and exhausted, it is necessary? Practice urgently finalize a plan for recovery. Having determined that the company was worth saving and stablizing the cash situation, Medina takes a series of steps towards the company quickly return to equilibrium. He now faces the determination of the necessary steps to get the company to solid profitability.
by
Jim Sharpe,
José Luis Barbero
Source: Harvard Business School
17 pages.
Release: June 21, 2013. Prod #: 813177-PDF-ENG
Case Solution Comprosa

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