This Case is aboutÂ ECONOMICS, INNOVATION, MARKETING, NETWORKING, TECHNOLOGY
PUBLICATION DATE: January 15, 2014 PRODUCT #: BH588-HCB-ENG
Products as distinct as software, credit cards, and even coffee manufacturers are marred by network effects where the value of the product is contingent on a number of people utilizing it.
In turn, markets for all these products offer supervisors who can leverage the dynamics in their own benefit money-making yields.
This article describes recent research focusing on the variables that determine success and failure in network markets. We provide initiatives and recommendations that raise the probability of succeeding in network markets for incumbents and entrepreneurs alike.