Within a decade, the Danish manufacturer of health care Coloplast has undergone a major transformation from a local Danish manufacturing company of a multinational. In 2001, Coloplast has spent his entire house with three production plants in Denmark. Ten years later, the company moved about 90 percent of production from four different countries, mostly in Hungary and China. However, a change of this size rarely reach easily. Coloplast production relocation abroad has largely done through a process of trial and error, without an overall business strategy. In this process, the company has experienced many challenges. Although Coloplast was able to identify 2011 and changed the critical issues created by offshoring projects, management is now facing a major challenge in understanding what the company has learned over the past 10 years and how he could stand on Based on this story.
by
Marcus Moller Larsen,
Torben Pedersen
Source: Ivey Publishing
16 pages.
Publication Date: August 2, 2012. Prod #: W12101-PDF-ENG
Coloplast: Ten years after the settlement of their overall activity
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