Cola Wars Continue: Coke and Pepsi in 2010 Case Solution

Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought in the CDS industry $ 74 billion in the United States, where the average American consumes 46 gallons of CSD per year. In a “competitive struggle on with care”, from 1975 to mid 1990, both Coca-Cola and Pepsi have experienced an average annual growth of around 10%, consumption of CSD in both the United States and worldwide has increased steadily. However, since the late 1990s, the U.S. CSD consumption began to decline and new non-carbonated beverages became popular, threatening to change the brand companies, bottling and price strategies. The case considers what to do for Coca-Cola and Pepsi to ensure sustainable growth and profitability. A new version of an earlier case.
by
David B. Yoffie,
Kim Renee
Source: HBS Premier Case Collection
22 pages.
Release Date: December 9, 2010. Prod #: 711462-PDF-ENG
Cola Wars Continue: Coke and Pepsi in 2010 the settlement of the case

Cola Wars Continue: Coke and Pepsi in 2010 Case Solution
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