caseism

Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands Case Solution & Answer

Café Coffee Day (CCD) is considering how to respond to entry in the market for Starbucks coffee chain in India. The case study describes the emergence of CCD as the first coffee chain in India with over 1,400 cafes in India. In early 2013, Starbucks, the largest chain of coffee in the world, opened its first stores in 11 metropolitan cities in India with local giant Tata, and the promise of a nationwide launch. CCD management discussed whether there was plenty of room for both Starbucks and CCD great booming market of India, or if the entry is required, the CCD Starbucks to meet with more confidence?
by
David B. Yoffie,
Tanya Bijlani
Source: Harvard Business School
26 pages.
Release Date: August 8, 2013. Prod #: 714409-PDF-ENG
Coffee Wars in India: Café Coffee Day takes the case solution Global Brands

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY