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City Furniture and Mattress Case Solution & Answer

This Case is about ENTREPRENEURSHIP

PUBLICATION DATE: October 31, 2011 PRODUCT #: W11450-HCB-ENG

The majority owner and general manager of City Furniture and Mattress (CFM), needed to make numerous choices that will decide the organization’s strategy. CFM had continued to grow when it comes to sales, but his dad and the general manager, also an owner and supervisor at CFM, were concerned with profitability as well as the growing competition from local and big-box stores. The general manager looked at several alternatives including capital investment, enlarging shop network expansion, and international outsourcing the vertical integration.

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