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China Merchants Bank: Business Model Transformation Case Solution & Answer

This Case is about LEADERSHIP

PUBLICATION DATE: July 23, 2014 PRODUCT #: W14297-PDF-ENG

The chairman as well as the chief executive officer of Chinese Merchants Bank (CMB) had directed CMB through a decade of accelerated development, executing two transformations to develop the culture and serve the fiscal needs of the new companies and consumers in China. Notwithstanding successes, yet, the capital constraint of CMB was biting as well as CMB’s stockholders were being punished by the stock exchange. Slower national growth, increased government and an uncertain international market management raised the challenge confronting the chairman: to establish the future strategy of CMB.

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