China Internet and Search Market Case Solution & Answer

China Internet and Search Market Case Solution

This Case is about ECONOMIC DEVELOPMENT, INTERNET, MARKETING

PUBLICATION DATE: July 01, 2005 PRODUCT #: SM145-PDF-ENG

The article focuses on the fast developing Chinese market regarding Internet and Internet search engine companies such as Google. By 2005, China had the second-biggest market of Internet users in the world (measured by population). Nevertheless, per capital Internet use was still not rather high and the Internet search market in China was viewed as really ready. Supplies a summary of Internet development and China’s economic reforms. Analyzes the essential Chinese and foreign Internet players and looks at what it’ll take to succeed in this competitive marketplace.

Related Case Solutions:

Microsoft’s Search Google Inc.: Figuring Out How to Deal with China Baidu and Google in China’s Internet Search Market: Pathways to Globalisation and Localisation Baidu and Google in China’s Internet Search Market: Pathways to Globalisation and Localisation Award winner Prize Winner Baidu and Google in Chinas Internet Search Market: Pathways to Globalisation and Localisation Decathlon China: Using Social Media to Penetrate the Internet Market Decathlon China: Using Social Media to Penetrate the Internet Market Air France Internet Marketing: Optimizing Google Yahoo MSN and Kayak Sponsored Search Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search Air France Internet Marketing: Optimizing Google Yahoo MSN and Kayak Sponsored Search – Spanish Translation Spanish Version