Charles Schwab & Co. Inc.: The Talk to Chuck Advertising Campaign Case Solution & Answer

Schwab Management evaluates the success of the “Talk to Chuck” advertising campaign launched recently. This campaign aims to differentiate Schwab market crowded financial services. results of market testing to facilitate discussion of the objectives of the advertising message strategy, media selection and performance measures.
by
John A. Quelch,
Laura Winig
Source: Harvard Business School
18 pages.
Date Posted: January 16, 2007. Prod #: 507005-PDF-ENG
Charles Schwab & Co., Inc.: The “Talk to Chuck” campaign Case Advertising Solution

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