Centagenetix (A): Building a Business Model for Genetic Longevity Case Solution & Answer

This case is about   INTELLECTUAL PROPERTY

PUBLICATION DATE: October 11, 2001 PRODUCT #: 602087-HCB-ENG

Centagenetix (A): Building a Business Model for Genetic Longevity Case Solution

This article emphasizes on the new company seeking to use public genetic data from long-lived, healthy individuals.The company must proposelegal, financial, ethical, and personal issues among its team to launch the business.

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