Cemex: Cementing a Global Strategy Â Case Solution
This case is about Strategy
published: 18 Jun 2007
From a reasonably modest Mexican family-owned corporation, CEMEX, ended up being the 3rd biggest cement business on the planet. CEMEX’s approach occurred in 3 significant actions: (1) combining its Mexico market, (2) internationalization, (3) global monitoring. Having actually finished acquisitions in the USA and the UK, the group was a well developed in America, Europe and Asia, although absent in China and India.
– To go over the procedure and examine of globalization – To go over the universal transferability of challenging abilities – To show the globalization of companies from surfacing nations