Case: Barilla Spa (A) Case Solution & Answer

Case: Barilla Spa (A) Case Solution

  • Sales representatives should be offered with increased sales targets and benefits associated with performance.
  • Promotional activities of the company should be conducted through alternative channels of advertisement. (Barlow, 2015)
  • The infrastructure of the company should be maintained for the news system implementation.
  • Therefore, all the benefits associated with the system can be received by the company.

As one of Barilla’s customers, what would your response to JITD be? Why?

  • The comprehensive guide should be provided by the company to the customers so that they can be aware of the new system.
  • The customers want a new and innovative system as they do not care about the alternative channels for distribution.
  • The customers will be satisfied when they will receive the ordered product on time, and if there is a delay they can switch their brand.
  • Stock out of the company will lead to negative reputation in the eyes of the customer which turn in a loss of customer loyalty.
  • The company should appropriately provide customer identification code.
  • The company should provide carton size which suits the client’s demand and expectation.
  • The company should provide attractive offers and deals for the prospective customer so that the company can increase its revenue.

In the environment in which Barilla operated in 1990, do you believe JITD (or a similar kind of program) would be feasible? Effective? If so, which customers would you target next? How would you convince them that the JITD program was worth trying? If not, what alternatives would you suggest to combat some of the difficulties that Barilla’s operating system faces? 

  • The new system is incompatible for Barilla, however the improvement in the infrastructure of the company will make the company compatible for the new system.
  • The new system of distribution management provides the company many economic benefits which indicate the feasibility of the new system.
  • The new system would be operated at its optimal level when all connected stakeholders would perform well and would be motivated from the new regime.
  • The effectiveness of the system will be judged and monitored by the senior management annually or semi-annually so that appropriate controls can be maintained.
  • The company can better reach towards the target customers as the new system would directly interact with the clients so that the company can determine expectations of the customer.
  • The company would get sufficient information about the expectations of the customers due to the new system so that the company can easily do marketing.
  • The company should consider the prospective benefits of the new system to the customer. Those benefits would be conveyed to the customers so that they get attracted towards the company.
  • The customers would show their loyalty when they would receive product in high quality with the appropriate standards so that the new system should maintain the required standards.
  • The company has many alternatives available to this just in time distribution system such as supply buffer management and cycle time reduction strategies.
  • The time would be saved whereas, the control would thoroughly examine the processes and reduce the time of specific process at are asonable level so that efficiency can improve.
  • The company can handle the demand fluctuation with the help of the new strategy like cycle time reduction.
  • Collaborative processes are the additional strategy which can be used alternatively to the just in time system.
  • In this process, the company would integrate the process with each other so that effectiveness will improve……………….
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