Carolina Pad and the Bloggers Case Solution

Carolina Pad has received several requests for cash payments of bloggers on the Internet in exchange for reviews. The petitions were relatively small (no more than $ 1000) amounts. The Company believes that paying bloggers “provide a significantly higher return on your promotional investment than traditional advertising and other promotional fares. Like many other companies, Carolina Pad provides product review bloggers, but wondered if the cash payments were somewhat different. The case study of the ethics of making money and payments in kind to the bloggers to review products.’s case the question of whether bloggers are journalists and must meet the same standards that also examines journalists or news reporters simply Writers Internet infomercials.
by
Steven Cox,
Bradley W Brooks,
Cathy S. Anderson,
Frederick J. Norris
Source: Case Research Association of North America (NACRA)
15 pages.
Release: May 1, 2011. Prod #: NA0133-PDF-ENG
Carolina Pad Case solution and bloggers

Carolina Pad and the Bloggers Case Solution
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