Industry with prescription lenses and was very complicated and fragmented, and although most of the tools and techniques used have been relatively stable over the last century, there were still a surprising pace of innovation. The aging population in the world means that the demand is increasing rapidly progressive lenses, and innovations in production technology means changing the competitive dynamics with potentially different modes of production and distribution. There are theories that the Zeiss managers can use to clearly see how the evolution of the industry could portend changes in the value network?
by
Willy Shih
Source: Harvard Business School
23 pages.
Release: July 15, 2013. Prod #: 614007-PDF-ENG
Carl Zeiss and the production of free form: Can we see more clearly? Case Solution
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