This Case is about ASSESSING PERFORMANCE

PUBLICATION DATE: January 15, 2012 PRODUCT #: BH461-PDF-ENG

Corporate entrepreneurship (CE) strategies are broadly recommended for established companies to resolve increase- and economical operation-related issues they encountered in exceptionally competitive business environments. Yet, comparatively little empirical light was shed on CE strategy procedures that are practical as well as the way in which they function in the everyday lives of organizations. The case study presented herein addresses this problem that was researched by describing one long-established company in dire economic situation revived its strategy, as connected by an interview together with the managing director of the company. The evaluation draws on the theoretical notions of corporate entrepreneurship models and focuses on practical actions inside the strategic renewal procedure: What did the case company really do to compensate for falling employee turnover also to enhance its longer-duration status in the marketplace? The findings underscore the progressive, proactive and impermanent character of CE strategies; farther, they indicate so that you can successfully execute their CE strategies that companies want customers as well as other outside associates with equally challenging business goals.

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