The owner and director of a summer camp for children, recognizes the need to make some changes for next season. Its main objective is to increase the number of campers. Specifically, marketing initiatives are needed to strengthen the August meeting, a month in which the enrollment decline camp experiences. You have to make important decisions, including the group to target, how to promote camp sessions and to cover new products.
by
Elizabeth M. A. Grasby,
Eric Silverberg
Source: Ivey Publishing
13 pages.
Publication Date: March 8, 2012. Prod #: W12780-PDF-ENG
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