This Case is aboutÂ CHANGE MANAGEMENT
PUBLICATION DATE: November 09, 2011 PRODUCT #: W11481-PDF-ENG
The president and chief executive officer (CEO) of a provincial auto club is evaluating great opportunities to grow his organization in light of business consolidation and punitive changes in allocating of national operating costs. The auto club has diversified into package travel insurance, car sales, service from car towing and travel services. Nevertheless, his vision to the approaching board of directors’ meeting calls for a 300 per cent increase in operating earnings over next ten years. Without a critical mass that is bigger, the auto club cannot support its allocated expenses of international products and national brands. Where are the growth prospects that the CEO challenges.