This Case is about EMERGING MARKETS
PUBLICATION DATE: June 09, 2012 PRODUCT #: 612076-HCB-ENG
What is the best combination between company- driven and research that is pure? This case considers the issue in the setting of IBM Research India, where a direction drive for the fulfillment of company needs as well as equilibrium between exploratory research satisfies with some resistance from workers who were accustomed to so called pure basic research. The case looks at the Verbal Web job, a good example of use-inspired research for which direction has to produce a workable business plan.