Burberry Case Solution

In 2003, Rose Marie Bravo, Burberry CEO, discusses how to maintain the currency and the seal of the brand through its broad customer base by introducing new product categories and the expansion of the distribution. In the past five years, the brand has become one of the most popular brands in the luxury world. Congratulations, but now faces a number of key decisions, including (1) new product categories to enter, (2) how to deal with the ownership of the brand by not target customers, and (3) how famous model “check” of society should be a leader in advertising and clothing. Includes exhibitions of colors.
by
Youngme Moon
Source: HBS Premier Case Collection
20 pages.
Publication Date: October 1, 2003. Prod #: 504048-PDF-ENG
Burberry business solution

Burberry Case Solution
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