This Case is about INTERNATIONAL BUSINESS
PUBLICATION DATE: April 28, 2014 PRODUCT #: W14120-HCB-ENG
In 2006, Burberry named a fresh chief executive officer (CEO) with several years of expertise in senior positions in the fashion and luxury sectors. Though Burberry had have sustained year over year increase, the sales increase had not been on level together with the increase found inside the high-end sector that is private.
Large changes within Burberry were anticipated to come as the newest CEO took the reins in July 2006. What were changes and the transformations that to be able to successfully adjust to the advanced and dynamic international business surroundings of the luxurious sector, Burberry would have to make?