This Case is about IT, MARKETING
PUBLICATION DATE: October 19, 2012 PRODUCT #: 513003-HCB-ENG
Infosys Limited was India’s second biggest exporter of IT services with yearly sales of $7 billion along with a market capitalization of almost $26 billion in 2012. Throughout its 31-year history, Infosys and its iconic cofounder, N.R. Narayana Murthy, were admired and valued for providing superiority while running company in a legal, transparent, and ethical way. It totally was among the few software companies that understood the worth of a powerful brand in the business to business (B2B) marketplace and decided to extend its brand not through high-priced marketing but by constructing core values, customer trust, and leveraging Murthy’s individual ethics and principles. In 2011, the business introduced its new brand placement, Infosys 3.0. A vital part of the new brand placement was the Products, Platforms, and Services (PPS) company, headed by Sanjay Purohit.
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