This case is about SOCIAL RESPONSIBILITY
PUBLICATION DATE: June 30, 2004
Broad Air Conditioning and Environmental Protection Case Solution
Broad Air Conditioning, a Chinese company with a proactive environmental attitude, suffers from deteriorating financial results.
The firm founder and CEO must decide whether to begin making electricity- only and powered air conditioners to improve its fiscal results easily or stick to its ideal manufacture machines. Focuses on corporate social responsibility by discussing the relationship between environmental protection and company advantages –notably in developing countries.
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