Bridgestone and the Global Tire Industry in 2011 Case Solution & Answer

published: 20 Dec 2012

Abstract:

The “Michelin and the Global Tire Industry in 2011” case series focuses on the tactical difficulties Michelin deals with as it looks for to restore global management in the tire industry. Following a description of the global industry characteristics, the division of the tire markets and the business economics of the industry, the case examines the challenging position of the crucial rivals.

 

Pedagogical Goals:

The case series enables a conversation of the chauffeurs of industry globalization and the advancement of competitive benefit and technique in a global setting. It is concentrated on a leader, Michelin, which has actually been extremely effective however is now bypassed by a brand-new leader, Bridgestone, and deals with brand-new oppositions like Hankook. The case series permits an extensive review of globalization of markets and global competitors, the method designs of the brand-new competitiors and the tactical difficulties Western business deal with to keep their prominence and efficiency.