Brandmate Facebook Fan page Case Solution
In order to produce organic engagement, the company has to promote its page correctly to those people who fall in its target market and can make a significant contribution towards the page promotion. Moreover, the company has to spend a considerable amount for promoting the page organically through crucial online interception points.
Ad generation process for Bandmate
There are several ways of organic marketing through which the page of Bandmate can be revived these ways are as follows
Increased SEO reach
Through increased SEO, reaching the people or the target market will quickly reach our page. In order todo this, it is necessary to update the page on a daily basis to attract the objective market. In the case of Bandmate, people are not engaged or attracted to them, therefore we will have to create dummy likes and comments. These likes and comments will show the visitor that the page is being used by many people on a daily basis which will attract more users.
Multiple Sharing strategy
To promote our page, we will make strategic alliances and relationships or peer industry members which are managing their pages effectively. We will make agreements to pay them a specific amount to promote our page on their page. This will allow the customers to see our page and to visit it. Afterwards, the material on the page will be efficient enough to attract the visitor and to force him to like and comment on our page.
Pay per Click (PPC) strategy
This strategy will again engage the industry peers to promote our page while paying them a percentage of a single click. This will allow us to get more attention from our primary target market. We will encourage the top pages to promote our page, and whenever a person visits or clicks our page, then we will give them a certain percentage of the amount.
Engaging in the Telecommunication Companies
We will contact those telecommunication companies to promote our page and when they do so, then we will give them a certain amount and also encourage the visitor to get free credit, minutes or free services by that telecom company by visiting out the Facebook page.
After deploying the above strategies, our page will get more frequent responses and due to this daily upgrade, the graph of our page will improve. Moreover, if anyone analyzes our page through Google Analyst, they will see the page in top rankings which will enhance the image and reach frequency our Bandmate Facebook Fan page.
Â Finally, it can be seen that there are numerous problems and threats which the fan page of Bandmate is facing and the main issues has been highlighted among them. However, the recommended strategies and alternative methods to revive the page have also been discussed in the paper. By deploying the alternative strategies, the company can ensure the survival and growth of its fan page………………………..
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