Bonazzi Indo Joint Venture: Culture Clash or Pure Economics? Case Solution

This Case is about STRATEGY

PUBLICATION DATE: December 16, 2013 PRODUCT #: W13530-HCB-ENG

Due to the rapid mounting automotive marketplace, international joint venture bustle in the auto-parts sector has been mounting in India, both when it comes to frequency and tactical value. Bonazzi Indo Fasteners Limited, a joint venture involving the Turin-based Bonazzi Group as well as the Mumbai-based Indo group was set up to produce automotive fasteners, mostly for international original equipment manufacturers.

There’s a challenging relationship among both joint venture partners, as well as the CEO has not been able to broker peace between them.

Bonazzi Indo Joint Venture: Culture Clash or Pure Economics? Case Solution
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