This Case is about STRATEGY
PUBLICATION DATE: December 16, 2013 PRODUCT #: W13530-HCB-ENG
Due to the rapid mounting automotive marketplace, international joint venture bustle in the auto-parts sector has been mounting in India, both when it comes to frequency and tactical value. Bonazzi Indo Fasteners Limited, a joint venture involving the Turin-based Bonazzi Group as well as the Mumbai-based Indo group was set up to produce automotive fasteners, mostly for international original equipment manufacturers.
There’s a challenging relationship among both joint venture partners, as well as the CEO has not been able to broker peace between them.