This case is aboutÂ MARKETING
PUBLICATION DATE: August 28, 1996
Bombardier (A): The Procurement Decision of Light Rail Cars for the Los Angeles Metro Transit AuthorityÂ Case Solution
The purpose of the case would be to help pupils comprehend the complex nature of a visible and expensive organizational purchasing process. The goal is to help students recognize the nature of the selling endeavor, the intricate interplay of distinct decision-making-unit members, and both the political and economic factors that often permeate such purchasing decisions.
The A case (see also the B case, UVA-M-0471) records the procurement-choice procedure used by Los Angeles to purchase light-rail cars for its subway system. The A case ends with the final award and follows the bidding process.