This Case is about BRANDING
PUBLICATION DATE: October 05, 2011 PRODUCT #: 612036-HCC-ENG
Colour cases are ought to be printed in colour to optimize their effectiveness. The case scrutinizes the situation leading to the Boeing Company’s decision to spin off its Wichita Division. This case is supposed to be educated with two other notes: “On Using Capital Efficiency Metrics,” HBS No. 612-034, “Modularity in Design and Production: Use to Commercial Aircraft,” HBS No. 612-035.