Boeing 737 Manufacturing Footprint: The Wichita Decision Case Solution

This Case is about BRANDING

PUBLICATION DATE: October 05, 2011 PRODUCT #: 612036-HCC-ENG

Colour cases are ought to be printed in colour to optimize their effectiveness. The case scrutinizes the situation leading to the Boeing Company’s decision to spin off its Wichita Division. This case is supposed to be educated with two other notes: “On Using Capital Efficiency Metrics,” HBS No. 612-034, “Modularity in Design and Production: Use to Commercial Aircraft,” HBS No. 612-035.

Boeing 737 Manufacturing Footprint: The Wichita Decision Case Solution
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