The BMW Group continued to perform successfully in 2007 despite the difficult conditions, achieving record sales figures and revenue. External factors, continued to adversely affect the figures. The persistent weakness of the U.S. dollar and the Japanese yen, the generally high cost of raw materials and conditions less favorable financing all still having a negative impact. This negative impact has increased the cost of launch of many new models. Group revenue increased by 14.3% to 56.02 billion, but increased by an additional 17.6% excluding the impact of exchange rates. The company recorded revenues of major U.S., with over 25% of its sales occur in the United States, and although the company has manufacturing facilities in North America, local sales were higher than the products developed in a positive exposure to the U.S. dollar Estimated revenue U.S. $ 7.4 billion.
JosÃ© Manuel Campa,
Date Posted: January 12, 2007. Prod #: IES204-PDF-ENG
BMW: case 2007 Coverage Solution